In general, when compared to most plant-based sources, animal-based proteins, such dairy, have higher biological values, which means a higher proportion of absorbed protein from food becomes incorporated into the proteins of the body. This also makes them more efficient for building muscle mass.
And while you can get a lot of protein from animal meats, Kura will deliver these benefits without the high levels of saturated fats and cholesterol. Your morning smoothie will be digested with more ease as a result.
Source of Biological Values: http://www.food-info.net/uk/protein/bv.htm